CREATIVE RECREATION - IN MY OWN SHOES
An iconic brand from Los Angeles, established in 2002 as a lifestyle brand focused on the young entrepreneur.
Creative Recreation partnered with Iris Concept Media to create the #InMyOwnShoes campaign for their Spring 2021 line.
Create an integrated storytelling campaign for the comeback of the brand, reflecting the true essence of who they are and who their audience is.
An inspiring launch film, product photography, social media and marketing materials that support the new Zeus bolt logo, along with their classic Cesario sneaker.
THE STORYTELLING APPROACH
Back in 2013, our Founder and Creative Director at Iris Concept Media, Samuel De Leo, purchased his first pair of Creative Recreation sneakers. The brand inspired him, it had a strong connection with his creativity in music, and he quickly became a loyal follower.
A few years later, Samuel and his team found themselves at a meeting with the brand, when Rich Cofinco, co-founder, had recently returned to work with the brand.
Between creatives, there was a very strong connection in truly understanding what the essence of the brand was about, and with it, a clear common goal: create a campaign that would relaunch the brand while staying true to their essence, and inspire their audience through storytelling.
The main idea behind the campaign:
A story that will inspire creatives and entrepreneurs around to world to follow their dreams in their own shoes. A reminder to stay true to who you are.
Achieved a significant increase in traffic to the brands' website, a 79% increase in sales, and increased brand awareness.