A celebration of resilience, power, and the spirit that drives the nation forward.

For Volkswagen Truck & Bus and their Espectacular 2025 campaign, Iris Concept Media was entrusted with transforming this vision into a national audiovisual production. We began with a powerful creative idea rooted in authenticity and ambition, spotlighting the essential role these vehicles play in shaping industries, livelihoods, and landscapes across Mexico.

Through cinematic storytelling, drone sequences that captured the grandeur of scale, and a narrative that echoed strength and pride, we crafted a campaign that resonated with both drivers and dreamers. From digital strategy to the final frame, Iris Concept Media delivered a story that was not only seen, but felt across every corner of the country.

Creative Concept

Storyboarding

Video Production

Video Postproduction

Photography